Issue Number 026
Hello and welcome to Beyond the Paint, a blog by Bio Seaweed Gel (BSG). Every first business day of the month, we will be releasing new content discussing all things BSG for this upcoming month including sneak peeks, nails and more. We finish up every issue with ‘Artist Spotlight’ a mini-interview series featured on Beyond the Paint where we share insider interviews with our favourite nail professionals and creators.
SEPTEMBER AT A GLANCE
Happy September 1st! New month, new blog ♥ We are excited to announce our new Beyond the Paint Blog schedule. After 26 weeks of bi-weekly announcements, we've decided to update our release our blog on the first business day of every month. As a reader, you will be the first to receive the exclusive inside scoop on everything BSG happening for the new month ahead.
As always, don’t forget to leave your comment below for a chance to win a major prize. Details below.
Let's kick off this first edition of the newly revamped Beyond the Paint Blog with a SALE – two sales that is – our Labour Day Sale and the Semi-Annual Fall Sale.
LABOUR DAY SALE + SEMI-ANNUAL FALL SALE
Labour Day falls on Monday, September 6th, 2021. This day marks summer is coming to an end and what better way is there to enjoy this long weekend than planning your fall nails? Get free shipping on all orders over $30 with code “LABOURYAY21” - on from 09.03.21 11AM EDT - 09.07.21 11AM EDT.
Do you believe in not wearing white after Labour Day?
This #BSGWhite inspo should change your mind:
In addition to the upcoming Labour Day Sale, we do have a current promotion on our Dip Powder Colour! Get any Dip Powder Colour for $5 each when you purchase 6 or more. Must use code 'DIP6' at checkout.
Our Semi-Annual Fall Sale is also fast approaching to greet the new season!
Stay tuned for our highly anticipated announcement of the site-wide markdowns from 09.20.21 11AM EDT - 09.30.2021 11AM EDT.
Excited for the sale but don't know what to shop during the sale? (We do have over 300 colours...) Take the guesswork out of your next mani and pedi with our latest Mystery Subscription Box.
MYSTERY SUBSCRIPTION BOX
Here's a riddle for you. What takes longer? Painting your nails or choosing the colour to paint your nails? Well, if you picked answer 2, we have your solution!
Introducing Hue, our first Mystery Subscription Box (MSB).
We select the season’s top five colours in all different hues (a.k.a shades) in gel, lacquer and dip. With Hue, you can keep your nails on-trend at an unbeatable value.
Subscribe now and get over $120 worth of BSG for as low as $50.15! Pay one subscription price upfront for automatic and free delivery. No hidden fees, no reoccurring charges.
PLUS – get an exclusive piece of BSG Merch in every box, not sold anywhere else. This true #BSGSquad soft tee could be yours!
The last chance to get your BSG tee and the Summer Hue MSB is September 21, 2021.
Arguably the most exciting part of MSB? A guaranteed shade from the season's newest collection.
Get the exclusive sneak peek on Fall 2021: Living Lush - you read it here first!
FALL 2021 COLLECTION
With the seasons changing, it’s time to reset and get in touch with your roots with our newest Fall 2021 Living Lush Collection. Inspired by the natural beauty found all around, these 8 new earth tones will leave you renewed. Available in our 3STEP Colour Gel Polish and BeBio Nail Lacquer, this collection features new favourites including Wildflower, Falling Maple and of-course Living Lush.
The official collection launch date is September 10, 2021.
Mark your calendars for our launch promotions. We will be offering three amazing promotions from 09.10.21 11AM EDT - 09.15.21 11AM EDT:
1. Free shipping on your entire purchase with any new collection colour purchase
2. $12 UNPOLISHED Gel Mask Nail Remover with any new collection colour purchase
3. Free Base and Top Set with full collection purchases
Too curious to wait until the launch day? Keep your eyes on Instagram and TikTok. You might just see our new Brand Ambassador team buzzing with the collection first. Search the hashtag #BSGSquad #BSGBrandAmbassador and #BSGLivingLush.
On behalf of the entire BSG Team, we extend our warmest welcome to the all-new BSG Brand Ambassador Team. It is with our deepest gratitude, appreciation and love that we are so excited to welcome back new and familiar faces of our BA Team. Find our talented team of artists sharing their love and art with #bioseaweedgel all across the nail community.
If you love BSG, share your work with #ILoveBioSeaweedGel and don’t forget to tag your #BSGColourName on your posts (ex. #BSGMarshmallow).
Wrapping up the September Blog, let’s get into our featured Artist Spotlight on one of our beloved BA, Toronto's very own, Johnny Tran of @johnny_hardrocknails
ARTIST SPOTLIGHT: JOHNNY TRAN
On this chapter of Artist Spotlight, we chat with Johnny Tran of Toronto based salon, Hard Rock Nails, about all things nail and career!
Could you tell us why you decided to become a nail professional? What made you want to go into this career?
"At the early age of 16 years old, I did not know what I was going to do as a career yet. One fine day, I was at my mother’s salon and she had asked me to help her with a client- a young lady, with her nail polish application. She [the client] was such a beautiful girl, I knew from the start that I wanted to do nails so I could meet her again haha. At that time, I also saw that the nail industry focused too much into making profits at the cost of quality work and there was a lack of attention to details, therefore I made up my mind and decided to become a nail professional that have a great attention to details."
What is your favourite thing about being a nail professional?
"As a Nail Professional my goal is to give my clients the best nail experience possible because to see a smile on their faces makes me so happy."
As the owner and founder of Hard Rock Nails, what made you want to open your own salon and do you have advice for those who are thinking about starting their own nail business-especially in a competitive city like Toronto?
"After 10+ year in the nail Industry and working for my family nail business, I decided to expand and open Hard Rock Nails to continue growing and learning as an individual. In life, you should never say that you know it all because life is full of surprises. Therefore, my advice to all the people wanting to get into opening a nail salon is to start with love. You must love what you do and continue to learn to perfect your craft then success will come."
You are not just a successful business owner, but also a talented nail artist whose work a lot of people admire. Do you have anyone that you look up too or get inspiration from? Is there anyone that you attribute your success too?
"In today’s nail industry, everyone learns from one another and grows as a whole. Basically, we pick up the trends out there that’s featured in Nails Magazine and Nail Pro Magazine etc. and try to recreate in our style of doing the art or the nail shape itself. Who I really look up to on the business side of things, is someone who is not in the nail industry but is my mentor."
Lastly, what are your top three favourite shades and favourite thing about using BSG?
"I love Bio Seaweed Gel very much and have been using its since day 1! Honestly, there are too many of the BSG polishes that are my favourite but I’m going to name the top three of mine: 12 Tea Party, 271 Tea Cups and 34 Coconut. My favourite thing about using BSG is blending the colours together that makes ombré nail [design]."
Comment below what you are looking forward to for the month of September! Every comment will also double as an entry for a chance to win our entire new Fall 2021 Living Lush Matching Set Collection or the equivalent gift card value of $200.
One winner will be contacted by email on October 1st 2021. Must be 18+ to enter and a resident of USA.
For all Canada residents, to leave a comment on our Canada blog click here.
Giveaway closed. Winner is Lisa!
Looking forward to pumpkin spice latte! Also can’t believe you guys are giving out such a nice giveaway! I hope i win!
Looking forward for the cooler weather and leaves changing color
I’m looking forward to my bday on the September 30th😊🥳 and fall weather 🤩
love the new colors! can’t wait to try them
looking forward to the leaves changing colour and the weather being perfect. Excited for this new fall collection.
Super excited for fall fashion, the sweaters, color palette and the new trends for fall 2021!!
Super excited for the fall weather and this collection! It’s beautiful!
Everyone thinks of spring being a new start, but fall is a new vibe also with kids back to school, leaves turning and a little overnight chill. I seem to have a HEMA sensitivity, so enjoyed trying your products in a Nailboxy sub. I want to get more, but hard to decide what to get. Winning a set would be great!
I’m excited for the Florida heat to subside and to begin spooky season!
I live in Houston. Right now I am looking forward to the end of summer designs, and heading into creepy and cool Halloween designs! We have a very short “fall nail” season, after Halloween until Thanksgiving, then it is Holiday nails & New Year Nails, then 5 months of florals and free for all design options, because our spring is loooong, followed by an almost as long summer designs season until Halloween. LOLs
I’m looking forward to spending my leave with my new baby and decorating our house for Halloween with my kids! Fall is our favorite time of year.
SEPTEMBER IS SUCH A BEAUTIFUL MONTH! THE WORD SEPTEMBER IS SO BEAUTIFUL TO SAY, LOL. BUT HE AIR IS IN BETWEEN THAT COOL STAGE BUT NOT TOO HOT. THE MONTH GETS YOUR THINKING ABOUT WHATS TO COME FOR THE HOLIDAYS. SEPTEMBER IS ALSO MY BIRTHDAY MONTH, SO I ALWAYS LOOK FOWARD TO THAT. BUT IT IS ALWAYS A MONTH THAT THE WORLD WILL ALWAYS TAKE A MOMENT AND GIVE HONOR TO THOSE WE LOST ON 9/11. SO I LOOK FOWARD TO SEPTEMBER (CELEBRATION OF MY BIRTHDAY), I ALSO LOOK FORWARD TO PAINTING MY NAILS A SAPPHIRE BLUE AND HAVING DIFFERENT SHADES OF BLUE AS THE COLOR OF THE MONTH FOR MY NAIL GUESTS TO CHOOSE FROM…HAPPY SEPTEMBER EVERYONE
I’m looking forward to cooking chili’s, soups and switching to hot coffee. Also excited to switch up nail art to the fall things.
I am looking forward to sitting outside in the Fresh cool breeze, sipping on some hot chocolate while I’m sitting next to the bonfire, roasting some marshmallows to make me some delicious s’mores. I’m also looking forward to celebrating my husband’s BIRTHDAY ❤
I’m looking forward to Sitting out on the porch watching the husband raking fall leaves, Eating fresh tasty pumpkin pie, Drinking spiced coffee, Orange glowy sunsets, and Fresh autumn air.
Looking forward to the start of Fall and my moms birthday 🥳
I’m excited to spend more time with my family, going out to see the beautiful autumn nature and the pumpkin patch of course! I can’t wait to see and be inspired by what fall and halloween nail designs to be created!!
I look forward to celebrating my first successful year in buisness. Quality time with my family. And always look forward to the cooler weather that comes with fall.
I’m looking forward to football season, watching my boys play football, and winning this collection 😜 These colors are just gorgeous!
Looking forward to the growth I will have as a nail tech this upcoming fall! Doing new things with my family and enjoying what life has to bring during this pandemic.
Looking forward for the fall and spending time with family!
looking forward on using this new nail colors! Can’t wait for fall!
I live fall for all the colors and cooler temperatures. I have recently been introduced to BSG and am excited to for my clients to start enjoying!
What a great article! I love how much information it was filled with and also the pictures. I am most looking forward to starting another amazing journey with everyone apart of team #bsg and also the new fall collection that launches tomorrow! The ladies at my salon love that I stay stocked with new colors every time a new collection is released and I am always excited to create with such a wide variety of colors.
I am looking forward to fall clothes, fall home decorating, a little PSL and of course some beautiful fall nails 🍁🏚️🎃☕🍎