Issue Number 006

Hello and welcome to Beyond the Paint, a blog by Bio Seaweed Gel (BSG).
Each Wednesday we will be releasing new content that will discuss all things nails and more.

Meet the BSG Family

If you have been around since 2006, the beginning of Bio Seaweed Gel, you may be well aware that BSG is a proudly Canadian and family-owned business. Starting from the basement of our family home to now an office and fulfillment center fully operated by family and friends; family is an essential backbone of this business. Being a Canadian family business, we had the privilege of celebrating Family Day this past Monday and in honour of that, we wanted to take this opportunity to put a spotlight on BSG’s family of products. Some of you may be familiar with our current line of products, but a little fun BSG history fact that you may not have known: our first ever product, our first born if you will, was ‘Colour Gel in a Pot’, a non-soak off colour gel that is now discontinued.

BASE AND TOP GEL

Another fun fact: we actually did not launch colour gel polish in bottles right away! Base and top gel polish were the secondary set of products launched with Colour Gel in a Pot. We currently offer 4 different base and top gel polishes: Diamond Shine Top, No Sanding-Base, Upgraded No-Wipe Top, and Stronger Base-1. All of our Base Gel Polish offers strengthening and smoothing to your natural nails and requires no primers, bonders or heavy sanding for application. All of our Top Gel Polish offers high shine, scratch resistance wear, with no discolouration or staining over time.

Top Selling Base and Top: Diamond Shine Top, Upgraded No-Wipe Top, Stronger Base-1

UNITY ALL-IN-ONE GEL POLISH

UNITY All-In-One Gel Polish is our revolutionary line of colour gel polish, that combines our No-Sanding Base, No-Wipe Top and colour gel polish in one bottle. What this means is you do not need to perform the additional steps of applying a base gel or top gel because it is already in the formula! With this self-leveling and zero shrinkage pure gel formula, you can achieve a high shine gel manicure quicker and easier. A unique feature of this gel polish is that it does not require the use of a LED/UV lamps to cure, as it boasts an innovative SolarCure technology that allows the gel to be cured using natural sunlight. UNITY is currently available in 153 colours.

Top Selling UNITY Gel: 151 Black Magic, 101 Snow White172 Toffee 

3STEP COLOUR GEL POLISH

3STEP Colour Gel Polish is our first line of colour gel polish in a bottle. As the name suggests, it is a traditional three-step colour gel polish formula that requires the application of a base and top gel. This pure gel formula provides 2+ weeks of high shine and chip-free wear, while promoting natural nail growth. 3STEP is currently available in 129 colours.

Top Selling 3STEP Gel: 04 Marshmallow, 36 Sugar, 84 Hydrangea

 SPECIALTY GEL POLISH

BSG also carries two lines of specialty gel polishes, PHASES Gel Polish and Rhinestone Gel Polish which are an extension of the 3STEP Gel Polish line. They are the same formula as 3STEP however each specialty gel has a unique effect and properties. PHASES is a colour changing gel polish that changes colours when in different temperatures, allowing you to have two colour looks in one. Rhinestone is a highly pigmented colour gel polish with metallic and glitter flakes that gives you an intense sparkle look that is still smooth to the touch.

Top Selling Specialty Gel: R3 Morganite, P9 Black Pearl

SCULPTING GEL SYSTEM

Another OG product that was launched before our lines of gel polish in a bottle, is our Sculpting Gel System. Beneath every great nail look is a strong foundation, and that is exactly what our Sculpting Gel System was made to do. Available in 7 different formulas ranging from Base, Builder, to Top Sculpting Gel- this system can be used to strengthen natural nails, fortify artificial tip extensions and create sculpting gel extensions. Like our gel polishes, this gel formula is also self-leveling with an added benefit of higher flexibility (means it will not crack as easily!).

Top Selling Sculpting Gels: Clear Builder X, Clear Builder, Clear Base

BEBIO NAIL LACQUER

Of course, we had to have in our BSG family, the mother polish of all polishes – nail lacquer! Our BeBio Nail Lacquer is a high-quality traditional nail polish that does not require the use of an LED/UV lamp to dry. BeBio provides up to 7+ days of chip-free wear and allows you to enjoy no discoloration or staining to your natural nails. Our BeBio Nail Lacquer is currently available in 137 shades, which are matching shades of our 3STEP Colour Gel Polish and select UNITY All-In One Gel Polish. We love this matching set combo for having coordinating manicure and pedicures.

Top Selling BeBio: 01 White, 36 Sugar, 12 Tea Party

 DIP POWDER SYSTEM

Last but not least, one of our latest addition to our growing family we have the Dip Powder System. Dip Powder is an alternative soak-off system to gel and acrylic which offers the most superior strength out of all our products, 2+ weeks of chip-free colour wear, and promotes natural nail growth. This system is an air-dry product meaning it does not require the use of any LED/UV lamps to dry. Available in 124+ shades, the Dip Powder colour range is inspired by the 3STEP Gel Polishes and BeBio Nail Lacquers.

Top Selling Dip Powders: 34 Coconut1008 Sarah27 Rose Gold

Now that you’ve have a brief introduction to the core product lines of BSG, we hope that you’ve learned something new, sparked an interest in a product you’ve never had eyes on before or discover a new favourite shade! Let us know in the comments below, as a member of the #BSGSquad, what year did you start using BSG and which of our products was the first you tried? Do you have a preference of one product line over another and why?

Every comment will also double as an entry for a chance to win a $25 BSG e-Gift card. One winner will be contacted by email on February 24th 2021. Must be 18+ to enter and a resident of USA. *Update: Giveaway closed, winner is Maria.

13 comments

I recently joined the #BSGSquad a few weeks ago! I was looking for a gel polish that was HEMA free and I found this brand. I’ve tried the 3 step gel in Ember and it’s a beautiful terracotta color. I’d like to try the Unity line next!

Leslie February 22, 2021

I recently joined the #BSGSquad a few weeks ago! I was looking for a gel polish that was HEMA free and I found this brand. I’ve tried the 3 step gel in Ember and it’s a beautiful terracotta color. I’d like to try the Unity line next!

Leslie February 22, 2021

I first became a member of the #bsgsquad when I received a Nailboxy with all Bio Seaweed products in 2021 so yes I am a very newbie to the group but I fell in love with the products automatically. I first tried the 3 step system and my favorite color is Holiday. I have not had a true chance to shop from BSG but from what I do have my choice is the 3 step system but I also am loving the artisan gel!!!

Allyson Whittington February 18, 2021

I first started using BSG in 2020. I have been using both the 3-step system and the Unity system. I think I prefer the 3-step. I recently received both of the color palette swatches! Now I can’t wait to order more colors! I think glitters will be my next big haul!

Kathryn February 17, 2021

I first fell in love with BSG during the summer of 2020. I started doing at home manicures and pedicures during the lockdown. My favorite is the 3STEP Colour Gel Polish. Other gel polish can wreak havoc on my nails but I find with 3STEP that my nails are healthier and stronger. I’m OBSESSED that it everything is vegan and cruelty free!

Monique February 17, 2021

I just got a LED curing lamp so I am eager to try the 3Step Color Gel Polish! I am a big fan of a French manicure so I would love to try the color Cotton Angel with White! <3 -MS

Michelle S. February 17, 2021

The first product I tried was the BSG builder gel. I love using it for home-manicures, my new self indulgence . I have slowly been building my Gel Polish collection and after using your 3 in 1 I am tossing all my lower quality ones as the difference in quality is unmistakable. I was going to try the Unity line, but Solar drying mess ups is one of the reasons I got into Gel polish in the first place.

Cynthia February 17, 2021

I became a member of the #BSGsquad in 2019! I received a manicure from a high end salon that used the gel on my natural nails, and I fell in absolute LOVE!! The way it applied, shined, and way it removed!!! My nails were perfect!! I did not use gel until then!!! Now, it’s all I wear! My home collection is absolutely amazing now thanks to BSG! Buying a new color makes my day!

Tammie M February 17, 2021

I first tried your dip products in November of 2020. My sister-in-law also dips and she has your products and we do our nails together sometimes and I was fortunate enough to try 2 of your dips Cashmere and Blush. I perfected Cashmere over other companies nude colors, BSG dip powders held up and lasted longer than other competitors and the color is beautiful! #BSGSquad

Michele Chesney February 17, 2021

I tried your dip powders in November of 2020 and I am branching into gel polish as well. I really want to try your UNPOLISHED GEL MASK NAIL REMOVER because I heard it takes gel polish and dip powder off very easily without using acetone or harsh chemicals. I prefer to try UNPOLISHED GEL MASK NAIL REMOVER because I heard it worked great and I’ve tried other products that are similar and have yet to get a great result. #BSGSquad

Michele Chesney February 17, 2021

I have been using BIO Seaweed Gel for as long as I can remember. First product I tried was the 3STEP Colour Gel Polish and my favourites would be Sugar, Marshmallow, Red Delicious or Valentine :)

Maria February 17, 2021

I tried your dip powders in November of 2020 and I am branching into gel polish as well. I really want to try your UNPOLISHED GEL MASK NAIL REMOVER because I heard it takes gel polish and dip powder off very easily without using acetone or harsh chemicals.

Michele Chesney February 17, 2021

I first tried your dip products in November of 2020. My sister-in-law also dips and she has your products and we do our nails together sometimes and I was fortunate enough to try 2 of your dips Cashmere and Blush. #BSGSquad

Michele Chesney February 17, 2021

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