Issue Number 026

Hello and welcome to Beyond the Paint, a blog by Bio Seaweed Gel (BSG). Every first business day of the month, we will be releasing new content discussing all things BSG for this upcoming month including sneak peeks, nails and more. We finish up every issue with ‘Artist Spotlight’ a mini-interview series featured on Beyond the Paint where we share insider interviews with our favourite nail professionals and creators.

SEPTEMBER AT A GLANCE

Happy September 1st! New month, new blog ♥ We are excited to announce our new Beyond the Paint Blog schedule. After 26 weeks of bi-weekly announcements, we've decided to update our release our blog on the first business day of every month. As a reader, you will be the first to receive the exclusive inside scoop on everything BSG happening for the new month ahead.

As always, don’t forget to leave your comment below for a chance to win a major prize. Details below. 

Let's kick off this first edition of the newly revamped Beyond the Paint Blog with a SALE – two sales that is – our Labour Day Sale and the Semi-Annual Fall Sale.  

LABOUR DAY SALE + SEMI-ANNUAL FALL SALE

Labour Day falls on Monday, September 6th, 2021. This day marks summer is coming to an end and what better way is there to enjoy this long weekend than planning your fall nails? Get free shipping on all orders over $30 with code “LABOURYAY21” - on from 09.03.21 11AM EDT - 09.07.21 11AM EDT.

Do you believe in not wearing white after Labour Day?

This #BSGWhite inspo should change your mind:

 

In addition to the upcoming Labour Day Sale, we do have a current promotion on our Dip Powder Colour! Get any Dip Powder Colour for $5 each when you purchase 6 or more.  Must use code 'DIP6' at checkout.

Our Semi-Annual Fall Sale is also fast approaching to greet the new season! 
Stay tuned for our highly anticipated announcement of the site-wide markdowns from 09.20.21 11AM EDT - 09.30.2021 11AM EDT

Excited for the sale but don't know what to shop during the sale? (We do have over 300 colours...) Take the guesswork out of your next mani and pedi with our latest Mystery Subscription Box.

MYSTERY SUBSCRIPTION BOX

Here's a riddle for you. What takes longer? Painting your nails or choosing the colour to paint your nails? Well, if you picked answer 2, we have your solution!  

Introducing Hue, our first Mystery Subscription Box (MSB).  
We select the season’s top five colours in all different hues (a.k.a shades) in gel, lacquer and dip. With Hue, you can keep your nails on-trend at an unbeatable value.

Subscribe now and get over $120 worth of BSG for as low as $50.15! Pay one subscription price upfront for automatic and free delivery. No hidden fees, no reoccurring charges.

PLUS – get an exclusive piece of BSG Merch in every box, not sold anywhere else. This true #BSGSquad soft tee could be yours!

The last chance to get your BSG tee and the Summer Hue MSB is September 21, 2021. 

Arguably the most exciting part of MSB? A guaranteed shade from the season's newest collection.  
Get the exclusive sneak peek on Fall 2021: Living Lush - you read it here first!

FALL 2021 COLLECTION

With the seasons changing, it’s time to reset and get in touch with your roots with our newest Fall 2021 Living Lush Collection. Inspired by the natural beauty found all around, these 8 new earth tones will leave you renewed. Available in our 3STEP Colour Gel Polish and BeBio Nail Lacquer, this collection features new favourites including Wildflower, Falling Maple and of-course Living Lush.

The official collection launch date is September 10, 2021. 

Mark your calendars for our launch promotions. We will be offering three amazing promotions from 09.10.21 11AM EDT - 09.15.21 11AM EDT: 

1. Free shipping on your entire purchase with any new collection colour purchase 
2. $12 UNPOLISHED Gel Mask Nail Remover with any new collection colour purchase 
3. Free Base and Top Set with full collection purchases 

Too curious to wait until the launch day? Keep your eyes on Instagram and TikTok. You might just see our new Brand Ambassador team buzzing with the collection first. Search the hashtag #BSGSquad #BSGBrandAmbassador and #BSGLivingLush.  

BRAND AMBASSADORS

On behalf of the entire BSG Team, we extend our warmest welcome to the all-new BSG Brand Ambassador Team. It is with our deepest gratitude, appreciation and love that we are so excited to welcome back new and familiar faces of our BA Team. Find our talented team of artists sharing their love and art with #bioseaweedgel all across the nail community.  

If you love BSG, share your work with #ILoveBioSeaweedGel and don’t forget to tag your #BSGColourName on your posts (ex. #BSGMarshmallow). 

Wrapping up the September Blog, let’s get into our featured Artist Spotlight on one of our beloved BA, Toronto's very own, Johnny Tran of @johnny_hardrocknails 

ARTIST SPOTLIGHT: JOHNNY TRAN

On this chapter of Artist Spotlight, we chat with Johnny Tran of Toronto based salon, Hard Rock Nails, about all things nail and career!

Could you tell us why you decided to become a nail professional? What made you want to go into this career?

"At the early age of 16 years old, I did not know what I was going to do as a career yet. One fine day, I was at my mother’s salon and she had asked me to help her with a client- a young lady, with her nail polish application. She [the client] was such a beautiful girl, I knew from the start that I wanted to do nails so I could meet her again haha.  At that time, I also saw that the nail industry focused too much into making profits at the cost of quality work and there was a lack of attention to details, therefore I made up my mind and decided to become a nail professional that have a great attention to details."

What is your favourite thing about being a nail professional?

"As a Nail Professional my goal is to give my clients the best nail experience possible because to see a smile on their faces makes me so happy."

As the owner and founder of Hard Rock Nails, what made you want to open your own salon and do you have advice for those who are thinking about starting their own nail business-especially in a competitive city like Toronto?

"After 10+ year in the nail Industry and working for my family nail business, I decided to expand and open Hard Rock Nails to continue growing and learning as an individual. In life, you should never say that you know it all because life is full of surprises. Therefore, my advice to all the people wanting to get into opening a nail salon is to start with love. You must love what you do and continue to learn to perfect your craft then success will come."

You are not just a successful business owner, but also a talented nail artist whose work a lot of people admire. Do you have anyone that you look up too or get inspiration from? Is there anyone that you attribute your success too?

"In today’s nail industry, everyone learns from one another and grows as a whole. Basically, we pick up the trends out there that’s featured in Nails Magazine and Nail Pro Magazine etc. and try to recreate in our style of doing the art or the nail shape itself. Who I really look up to on the business side of things, is someone who is not in the nail industry but is my mentor."

Lastly, what are your top three favourite shades and favourite thing about using BSG? 

"I love Bio Seaweed Gel very much and have been using its since day 1! Honestly, there are too many of the BSG polishes that are my favourite but I’m going to name the top three of mine: 12 Tea Party, 271 Tea Cups and 34 Coconut. My favourite thing about using BSG is blending the colours together that makes ombré nail [design]."

GIVEAWAY

Comment below what you are looking forward to for the month of September! Every comment will also double as an entry for a chance to win our entire new Fall 2021 Living Lush Matching Set Collection or the equivalent gift card value of $200.

One winner will be contacted by email on October 1st 2021. Must be 18+ to enter and a resident of USA.

For all Canada residents, to leave a comment on our Canada blog click here. 

Giveaway closed. Winner is Lisa!

36 comments

Love all the great BSG colors! I did manis on my 3 grand daughters for back to school and they are on week 2 with no chips! A new record for them. Can’t wait to see the new fall colors.

Cyd Val September 03, 2021

I look forward to everything Fall, every September. It’s my favorite time of year! 😀 #BSGSquad

Barbara September 02, 2021

I’m excited for the cooler weather and “spooky season” approaching!

Spencer September 01, 2021

I love this brand…I can’t say enough about it.. I use it on my kids and they love it… thanks for a great product line.

Amanda Keller September 01, 2021

I haven’t been using BSG for very long, but I have fallen in love with the brand! I was starting to worry that no new colors were going to ever come out! I’m very excited and can’t wait to get them. I hope I win… which would make it even better!

LaToya September 01, 2021

Can’t wait for fall to make the beautiful nails I have in mind using the nail tips and colors gels. Especially cause this month is my Birthday

Luz Olivo September 01, 2021

I’m excited for the fall weather and colours!! Hoping to get some fun fall nail set requests😍

Lauren Hudson September 01, 2021

I’m excited for fall manis!! 💅🏼 Also excited to see my family for the holidays ❤️

Claire Gianakas September 01, 2021

Looking forward to the change of seasons, leafs changing and all the fun stuff that goes with fall. My favorite is carving pumpkins, and putting a smile on others faces while doing pretty fall and Halloween sets ♥ Love me some #BSG any color and would be honored if I was chosen to win. Thanks for allowing me to be Apart #BSG Squad goals

Jacqueline M Rhodes September 01, 2021

I’m excited to go on fall leaf trips! I did it pre-pandemic and it’s one of the few things I can still enjoy during the pandemic! Of course I will be makings sets of nails to match the changing leaves. I am also already doing witchy sets because I can’t control the Halloween excitement haha.

Madeleine September 01, 2021

I am so excited for cooler weather but most importantly the cal colors for nails! I have been itching to use them!!! I just placed an order with some gorgeous gal colors I’m at the edge of my seat to receive and play with 😍😍😍 thanks aging or the opportunity to be #BSGsquad 🤗❤️ Love you guys and all that you do!

Lauren September 01, 2021

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